The RADIAN AFTERBURNER & RAMJET product launch story told in two parts. Choose your path below.
Category: Traditional
This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…
Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…
SEE THE HEAT Role Responsible Strategy, and Management Lynn Twiss Freelance Strategist Strategy, Copywriting, Concepting Jake Murray Design & Photography Portland Agency FLIR, “The World’s Sixth Sense” was the brand motto that this 2015 audience-specific catalog was in support of. The concept is that with this “Sixth Sense” one could “SEE THE HEAT.” From illuminating…
A Legacy of Information With thousands of articles and editorial write-ups on the product lines through the years, how was Kimber to easily serve this content to the customer? In 2008 I sat down and designed this UX Interface for a Library of periodical and collateral pieces. Designed – at the time – as an…