A set of Kimber t-shirt designs that were pitched to Kimber in 2010, under my Chambara freelance brand – was never produced. Thumb-Over-Thumb Combat Grip on Kimber 1911 I liked the non-traditional thumb-over-thumb grip on this 1911. Modern styles recommend straight thumbs. Digital Camo Kimber Covert 1911 This was to highlight the camouflage aspects of…
Category: Marketing
It always starts with The Brief. The Ballistic Data Xchange (BDX) system wasn’t a typical launch for SIG Sauer, as it was the company’s first major foray into the American Hunting market. Being known primarily as the choice for law enforcement and military divisions, its brand identity, and creative focus were on this aspect. Andy…
A Legacy of Information With thousands of articles and editorial write-ups on the product lines through the years, how was Kimber to easily serve this content to the customer? In 2008 I sat down and designed this UX Interface for a Library of periodical and collateral pieces. Designed – at the time – as an…
Step by step, a quick-turn logo need for the SIG Sauer KILO 5K rangefinder’s Xtended Range feature of its LightWave 2 engine.
The internet wasn’t ubiquitous in 1997-2000 like it is these days, and of the few ways to get the word out on new products, one was “flyers”, which these days would be “sales sheets”, interactive or static .pdfs, etc. Most of these were designed in Quark. Remember Quark? 😉
Developed, but never executed, to promote the new Wave II versions of the MARK6 and MARK8 tactical riflescope line from Leupold Optics. Illustrating the distances of optical magnification and use cases through the striking distance of natural predators. THE DETAILS: STRIKING DISTANCE Distance Role Animal Short Rifleman Viper Medium Marksman Panther Long Sniper Eagle Direct…
A Company History, That Moves Starting with the founding of Leupold & Vopel in 1907, long before Stevens came into the picture, and showcasing the big leaps forward in innovation. Combing over the archives to unveil never-before-seen materials, videos, and images, creating an immersive interactive experience, one that resides on the website to this day.…
Data-driven and fully incorporated into the open Leupold & Stevens Artemis’ API, Marketing Product Information System, the first-of-its-kind Leupold Reticle Finder launched in October of 2013. The first feature rollout from Phase 5 development of Leupold’s digital pivot began in 2011 with the hiring of Lynn Twiss to lead interactive, digital, social, and web efforts.…
SIG SAUER needed a clean, elegant, and succinct information sheet for use at consumer, military, dealer, and distributor meetings and shows. DESIGN: Lynn TwissPRODUCT PHOTOGRAPHY: TURKSHEAD ROMEO2 MIL-SPEC MODULAR REFLEX SIGHT FOR M17/M18
This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.