The lack of Aligning Product and Marketing for a Successful Launch Before marketing can begin, product teams must provide a comprehensive information package that goes beyond a validated product. This collaboration lays the foundation for success. After decades in the industry, I’ve observed one recurring challenge that firearms companies face when launching a new product:…
Category: Product Design
Step by step, a quick-turn logo need for the SIG Sauer KILO 5K rangefinder’s Xtended Range feature of its LightWave 2 engine.
With an impressive 4 out of 5 SIG Sauer divisions now awarded large military contracts, SIG Sauer’s Electro-Optics division is pushing the envelope of innovation. While there has yet to be an official statement by SIG SAUER, details for the award can be found at SAM.gov. SIG Sauer’s Oregon-based Electro-Optics Division has been awarded the…
What business does brand and marketing have being involved in headstamp and product design? In a word: everything. NPI process is complex and has many gates and stakeholders. Including brand and marketing in this process early can be a key ingredient to success. Typically, these disciplines are involved later in the process when approaching a…