ANOKA, MINNESOTA – In celebration of Federal Ammunition’s 100-year anniversary and rich history of shotshell manufacturing, the company is releasing four commemorative shotshell packages. In Federal’s early years, shotshells were the heart of the lineup. Target loads went by many names and had many looks over the decades, from Hi-Power and Monark to Reliable and Champion,…
Introducing CALIBR MAGAZINE™ which celebrates the fusion of African American gun ownership and Black culture, unlike any other publication.
Boise, ID –Primary Weapons Systems Under New Ownership Vigilant Gear Holdings has completed the acquisition of Primary Weapons Systems Inc., official as of March 21, 2022. Vigilant Gear Holdings, based out of Georgia, is not a new contender in the firearms industry. In 2019, Vigilant Gear also purchased Lone Wolf Distributors, now Lone Wolf Arms,…
Houston, Texas –– U.S. LawShield®, industry leader and America’s largest provider of Legal Defense for Self Defense® coverage, proudly announces U.S. LawShield President Kirk Evans as a guest on Tom Gresham’s Gun Talk® radio program to discuss permitless carry, also known as constitutional carry, in the U.S. The show airs live on Sunday, April 10, at…
POST FALLS, ID — It’s early morning, and a gobbler answers your cuts and purrs and soon he double gobbles to every note you send his way. He’s coming, and then you see it—that red, white, and blue prominent gobbler head. The gobbler appears to be floating as he struts nearer. With a well-placed blast…
Miami, FL – With a commitment to empowering Americans to exercise their Second Amendment rights, 1791 Gunleather offers a wide range of high-quality holsters for carrying any handgun, including the new G3XL from Taurus. The Ultra Custom Belt Holster 2.4s features Memory-Lok technology to custom-mold to the G3XL and provide Kydex-like retention with the comfort of…
Data-driven and fully incorporated into the open Leupold & Stevens Artemis’ API, Marketing Product Information System, the first-of-its-kind Leupold Reticle Finder launched in October of 2013. The first feature rollout from Phase 5 development of Leupold’s digital pivot began in 2011 with the hiring of Lynn Twiss to lead interactive, digital, social, and web efforts.…
SIG SAUER needed a clean, elegant, and succinct information sheet for use at consumer, military, dealer, and distributor meetings and shows. DESIGN: Lynn TwissPRODUCT PHOTOGRAPHY: TURKSHEAD ROMEO2 MIL-SPEC MODULAR REFLEX SIGHT FOR M17/M18
This article goes into depth, an unrealized strategy, and tactics for a brand campaign that would have taken the anti-gun denim/jeans industry head-on.
‘Ask forgiveness, not permission’ has become a mantra. The SIG SAUER SIERRA3BDX launch at 2018 NRA Show was a huge success and produced many assets that were available for dealers to download and utilize to support their in-store efforts for the BDX education and sales. However, some brands will take these assets, and with some…
