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Ammunition News

Aguila Ammunition at SHOT Show 2025: Unveiling High-Performance Solutions

HOUSTON, TX – January 14, 2025 – Aguila Ammunition is excited to announce its participation in the highly anticipated SHOT Show 2025, held in Las Vegas from January 21 to 24, 2025. As a leading name in the industry, Aguila will highlight its commitment to producing reliable, high-performance ammunition trusted by enthusiasts, professionals, and government…

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Firearms Marketing News

KRISS’ KYMERA Firearm – A Modular Double Action/Single Action Handgun

Known for their iconic VECTOR SBR/CRB/SDP G2 & G3 PCC’s, KRISS has come out with a new handgun chassis, The KYMERA Firearm – not unlike SIG’s P320 FSU Modular Handgun. The KYMERA firearm will be showcased at this year’s 2025 SHOT Show. Chambered in 9mm, the KYMERA is an optics-ready, Double Action / Single Action…

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Uncategorized

Protected: Strategy // Portfolio Examples

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Copywriting Industry Marketing Messaging Product Design Product Messaging

Why do most marketing launches in the firearms industry suck?

The lack of Aligning Product and Marketing for a Successful Launch Before marketing can begin, product teams must provide a comprehensive information package that goes beyond a validated product. This collaboration lays the foundation for success. After decades in the industry, I’ve observed one recurring challenge that firearms companies face when launching a new product:…

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News

RADIAN WEAPONS TO SELL WALTHER COMPONENTS?

On their current website (as of 11/23/2024 21:45) Radian Weapons currently are listing ‘WALTHER’ as an option in their AFTERBURNER + RAMJET sections of the store. Is there a future with a Walther AFTERBURNER + RAMJET? Or perhaps, something else? Either way, it’s clear they are gearing up for something, as there are no other…

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News

Introducing: Black Crest Apparel

Black Crest Launches Men’s Athleisure Apparel Line Dallas, Texas – Black Crest Apparel, pioneering brand in men’s athleisure wear, proudly announces the launch of its website, www.blackcrest.com. This innovative platform showcases Black Crest’s cutting-edge line of masculine athleisure apparel, combining style, comfort, and performance for the modern man. Black Crest Apparel stands firmly behind masculine values,…

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Copywriting Marketing Messaging News Primary Weapons Systems Video

PWS – BDE 30 Second Video Concept

Another concept that client (Primary Weapons Systems) nixed, after discovering the cost for overall filming. Was developed under tight budget constraints (Under 10k all-in, and using only free music rights), and was intended as a BDE 30 Second video for RECOILtv utilization. Purpose: drive awareness and early sales for the BDE 3D Printed Suppressor DRAFT…

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Editorial Marketing Media Relations Print Advertising Radian Weapons Video

RADIAN AFTERBURNER + RAMJET

The RADIAN AFTERBURNER & RAMJET product launch story told in two parts. Choose your path below.

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Copywriting Design Editorial Messaging News Primary Weapons Systems Print Advertising Product Messaging

PRIMARY WEAPONS SYSTEMS // BDE // Be Seen. Not Heard.

Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…

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Audio Copywriting Lone Wolf Arms

LONE WOLF ARMS // You Are One of A Kind // Radio Spot

GUNLAND was approached by LONE WOLF ARMS to create a 30-second commercial spot that showcased the unique attributes that their offerings have. The ability to build a one-of-a-kind pistol that is as singular as the person owning it is. It is airing now on GUN TALK RADIO. Listen Now: The Brief: SQUAD: Team: GUNLAND Role…