The lack of Aligning Product and Marketing for a Successful Launch Before marketing can begin, product teams must provide a comprehensive information package that goes beyond a validated product. This collaboration lays the foundation for success. After decades in the industry, I’ve observed one recurring challenge that firearms companies face when launching a new product:…
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RADIAN WEAPONS TO SELL WALTHER COMPONENTS?
On their current website (as of 11/23/2024 21:45) Radian Weapons currently are listing ‘WALTHER’ as an option in their AFTERBURNER + RAMJET sections of the store. Is there a future with a Walther AFTERBURNER + RAMJET? Or perhaps, something else? Either way, it’s clear they are gearing up for something, as there are no other…
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Introducing: Black Crest Apparel
Black Crest Launches Men’s Athleisure Apparel Line Dallas, Texas – Black Crest Apparel, pioneering brand in men’s athleisure wear, proudly announces the launch of its website, www.blackcrest.com. This innovative platform showcases Black Crest’s cutting-edge line of masculine athleisure apparel, combining style, comfort, and performance for the modern man. Black Crest Apparel stands firmly behind masculine values,…
Another concept that client (Primary Weapons Systems) nixed, after discovering the cost for overall filming. Was developed under tight budget constraints (Under 10k all-in, and using only free music rights), and was intended as a BDE 30 Second video for RECOILtv utilization. Purpose: drive awareness and early sales for the BDE 3D Printed Suppressor DRAFT…
The RADIAN AFTERBURNER & RAMJET product launch story told in two parts. Choose your path below.
Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…
GUNLAND was approached by LONE WOLF ARMS to create a 30-second commercial spot that showcased the unique attributes that their offerings have. The ability to build a one-of-a-kind pistol that is as singular as the person owning it is. It is airing now on GUN TALK RADIO. Listen Now: The Brief: SQUAD: Team: GUNLAND Role…
Last year, after my time at VIKTOS, I was approached by a gov/mil specialty brand to make “a tee shirt like VIKTOS makes” – which I deciphered as “something with a flair for kitsch and intended for a specific group”. The client needed a t-shirt for an ADS Warrior Expo Show, specializing in government tactical…
With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories. Shown below is the 2014…
A set of Kimber t-shirt designs that were pitched to Kimber in 2010, under my Chambara freelance brand – was never produced. Thumb-Over-Thumb Combat Grip on Kimber 1911 I liked the non-traditional thumb-over-thumb grip on this 1911. Modern styles recommend straight thumbs. Digital Camo Kimber Covert 1911 This was to highlight the camouflage aspects of…