What business does brand and marketing have being involved in headstamp and product design? In a word: everything. NPI process is complex and has many gates and stakeholders. Including brand and marketing in this process early can be a key ingredient to success. Typically, these disciplines are involved later in the process when approaching a…
Lynn Twiss
Lynn Twiss
Creative Marketing & Brand Director
Lynn Twiss is a self-starting and driven creative marketing and advertising director with experience in lifestyle, manufacturing, corporate, and agency environments.
A 28-year career in elevating brands through global-scale campaign strategies involving creative team leadership, strategic planning, digital/eCommerce management, earned and paid media (social, digital, programmatic, print, radio, television, outdoor), SEM/SEO, communications, partnerships, promotions, qualitative and quantitative development, and synthesis.
Brands
Details Matter. Particularly with niche audiences, and more so with firearms and firearms accessory marketing. Firearms demand a level of responsible acuity as the 4 Rules of Gun Safety, hearing protection and properly mounted optics are all vital and necessary to safe firearms handling. The marketing challenge isn’t just to capture inattention but to relay…
In the hunting and shooting industry, everything is in service of the season. Elk, pheasant, whitetail, black bear, each has a cycle of wildlife management fundamental to herd growth and health. For marketers, these seasons can be challenging to coordinate around, particularly in an industry of people who are as passionate about participating in it.…
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