With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories. Shown below is the 2014…
A set of Kimber t-shirt designs that were pitched to Kimber in 2010, under my Chambara freelance brand – was never produced. Thumb-Over-Thumb Combat Grip on Kimber 1911 I liked the non-traditional thumb-over-thumb grip on this 1911. Modern styles recommend straight thumbs. Digital Camo Kimber Covert 1911 This was to highlight the camouflage aspects of…
It always starts with The Brief. The Ballistic Data Xchange (BDX) system wasn’t a typical launch for SIG Sauer, as it was the company’s first major foray into the American Hunting market. Being known primarily as the choice for law enforcement and military divisions, its brand identity, and creative focus were on this aspect. Andy…
A Legacy of Information With thousands of articles and editorial write-ups on the product lines through the years, how was Kimber to easily serve this content to the customer? In 2008 I sat down and designed this UX Interface for a Library of periodical and collateral pieces. Designed – at the time – as an…
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SIG Sauer Wins NGSW.
The US Army announced today that the Next Generation Squad Weapons system will be delivered by SIG Sauer of Portsmith, New Hampshire. This is big news. We at GUNLAND are excited to hear this come to fruition for our friends at SIG Sauer. All divisions were involved in some aspect of the NGSW program, directly…
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Federal Celebrates 100 Year Anniversay
ANOKA, MINNESOTA – In celebration of Federal Ammunition’s 100-year anniversary and rich history of shotshell manufacturing, the company is releasing four commemorative shotshell packages. In Federal’s early years, shotshells were the heart of the lineup. Target loads went by many names and had many looks over the decades, from Hi-Power and Monark to Reliable and Champion,…
Introducing CALIBR MAGAZINE™ which celebrates the fusion of African American gun ownership and Black culture, unlike any other publication.
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Primary Weapons Acquired by Vigilant Gear
Boise, ID –Primary Weapons Systems Under New Ownership Vigilant Gear Holdings has completed the acquisition of Primary Weapons Systems Inc., official as of March 21, 2022. Vigilant Gear Holdings, based out of Georgia, is not a new contender in the firearms industry. In 2019, Vigilant Gear also purchased Lone Wolf Distributors, now Lone Wolf Arms,…
Houston, Texas –– U.S. LawShield®, industry leader and America’s largest provider of Legal Defense for Self Defense® coverage, proudly announces U.S. LawShield President Kirk Evans as a guest on Tom Gresham’s Gun Talk® radio program to discuss permitless carry, also known as constitutional carry, in the U.S. The show airs live on Sunday, April 10, at…
POST FALLS, ID — It’s early morning, and a gobbler answers your cuts and purrs and soon he double gobbles to every note you send his way. He’s coming, and then you see it—that red, white, and blue prominent gobbler head. The gobbler appears to be floating as he struts nearer. With a well-placed blast…