The lack of Aligning Product and Marketing for a Successful Launch Before marketing can begin, product teams must provide a comprehensive information package that goes beyond a validated product. This collaboration lays the foundation for success. After decades in the industry, I’ve observed one recurring challenge that firearms companies face when launching a new product:…
A Legacy of Information With thousands of articles and editorial write-ups on the product lines through the years, how was Kimber to easily serve this content to the customer? In 2008 I sat down and designed this UX Interface for a Library of periodical and collateral pieces. Designed – at the time – as an…
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RADIAN WEAPONS TO SELL WALTHER COMPONENTS?
On their current website (as of 11/23/2024 21:45) Radian Weapons currently are listing ‘WALTHER’ as an option in their AFTERBURNER + RAMJET sections of the store. Is there a future with a Walther AFTERBURNER + RAMJET? Or perhaps, something else? Either way, it’s clear they are gearing up for something, as there are no other…
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Introducing: Black Crest Apparel
Black Crest Launches Men’s Athleisure Apparel Line Dallas, Texas – Black Crest Apparel, pioneering brand in men’s athleisure wear, proudly announces the launch of its website, www.blackcrest.com. This innovative platform showcases Black Crest’s cutting-edge line of masculine athleisure apparel, combining style, comfort, and performance for the modern man. Black Crest Apparel stands firmly behind masculine values,…
Another concept that client (Primary Weapons Systems) nixed, after discovering the cost for overall filming. Was developed under tight budget constraints (Under 10k all-in, and using only free music rights), and was intended as a BDE 30 Second video for RECOILtv utilization. Purpose: drive awareness and early sales for the BDE 3D Printed Suppressor DRAFT…
The RADIAN AFTERBURNER & RAMJET product launch story told in two parts. Choose your path below.
This article is Part 2 in a series related to the RADIAN Weapons product launch. See Part 1 here AFTERBURNER + RAMJET print advertising and editorial that launched in November of 2021, and through the first month of 2022. Below are three insertions that comprised two months of ads supporting the launch of the RADIAN…
Introducing the PWS BDE 762 Suppressor: In April 2022, GUNLAND was approached by PRIMARY WEAPONS SYSTEMS (and recently new leadership) looking to launch an upcoming new product category, the PWS BDE 762 Suppressor. Having met at SHOT Show 2022, we were excited to create something refreshing and different, which would elevate the brand beyond its…
GUNLAND was approached by LONE WOLF ARMS to create a 30-second commercial spot that showcased the unique attributes that their offerings have. The ability to build a one-of-a-kind pistol that is as singular as the person owning it is. It is airing now on GUN TALK RADIO. Listen Now: The Brief: SQUAD: Team: GUNLAND Role…
Last year, after my time at VIKTOS, I was approached by a gov/mil specialty brand to make “a tee shirt like VIKTOS makes” – which I deciphered as “something with a flair for kitsch and intended for a specific group”. The client needed a t-shirt for an ADS Warrior Expo Show, specializing in government tactical…