I’ve made a lot of t-shirts in my day, and the only thing greater than the t-shirts I’ve designed is the list of the ones that were rejected.
Here is a couple from my SIG days that never saw the light of day:
THE BIG WIN
It was a big deal when the TANGO6T was awarded the SDMR optic contract for the DOD. This opened up more than just the branches that had access to the ROMEO4T. As an “INTERNAL ONLY” t-shirt, meant to be given to the Oregon optics team, I mocked up this design. Alas, it was REJECTED.
The list of branches and SOF units was always evolving, but this was one snapshot.
SPACE FORCE?!
This wasn’t rejected, because it was a joke t-shirt I made up when it was announced that the US Gov was making a new branch of the military: The Space Force. It’s only a matter of time before SIG Sauer wins a SPACE FORCE contract – and the mock-up is already done. 🙂
Hollywood special effects houses build spaceship models and then “greeble” the surfaces to show scale. I thought it would be fun to greeble the SIG logo
BDX: CONNECT THE DOT.
There was an early creative direction for the BDX campaign that was a twist on the inspiration for the tagline – and I felt the creative worked really well as a unique “hunter” t-shirt. Something that had not been done at SIG at that time. This had two versions. An elk version, and a ram version.
VITAL PERSONA:
Lynn Twiss
Creative Marketing & Brand Director
Lynn Twiss is a self-starting and driven creative marketing and advertising director with experience in lifestyle, manufacturing, corporate, and agency environments.
A 28-year career in elevating brands through global-scale campaign strategies involving creative team leadership, strategic planning, digital/eCommerce management, earned and paid media (social, digital, programmatic, print, radio, television, outdoor), SEM/SEO, communications, partnerships, promotions, qualitative and quantitative development, and synthesis.
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