With complex product mixes, Leupold didn’t typically come to SHOT Show with only one new product introduction, but multiple across differing categories. The website we built in 2012 had the capability of pulling via the Artemis Marketing Database, all content into a single landing page – from across all categories.
Shown below is the 2014 New Product page that was utilized for SHOT Show 2014.
| Role | Responsible |
|---|---|
| Strategy, and Management | Lynn Twiss Sr. Interactive Marketing Manager |
| UX Design & Development | Substance, in collaboration with in-house development team |
