Where would I have taken VIKTOS if I’d been there longer? This article goes into depth, my intended strategy, and tactics for a brand campaign that would have taken the anti-2A denim/jeans industry head-on. Tactical Pants and Jeans.
VITAL PERSONA:
Lynn Twiss
Creative Marketing & Brand Director
Lynn Twiss is a self-starting and driven creative marketing and advertising director with experience in lifestyle, manufacturing, corporate, and agency environments.
A 28-year career in elevating brands through global-scale campaign strategies involving creative team leadership, strategic planning, digital/eCommerce management, earned and paid media (social, digital, programmatic, print, radio, television, outdoor), SEM/SEO, communications, partnerships, promotions, qualitative and quantitative development, and synthesis.
Brands
